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Fabric Conditioners: The Key to Boosting Retail Sales

In the UK, the market for fabric conditioners is worth almost £430 million a year as people seek delightful fragrances for their laundry. There are various options available, from floral to citrus and beyond, with products ranging from subtle to bold. It's important to stock the right combination of products for your store to meet the needs of different shoppers.
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Behind the Bubbles: Mastering the Laundry Aisle for Retailers

Unlocking the secrets to a successful laundry aisle can significantly impact retail success, given the laundry category's substantial £1.7bn value in the UK market. In this article, we delve into the intricacies of choosing the right laundry range, focusing primarily on detergents. From understanding shopper segments to navigating brand preferences and product formats, we unravel the key considerations that drive sales and enhance customer satisfaction. Join us as we explore the nuances of this essential category and uncover strategies to optimise your laundry offerings for maximum impact and growth.
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/ 26th April 2024